Tanu Jain

Junior Designer & Public Relations Officer

Contributed to various design projects, supporting senior designers and enhancing the brands aesthetics.

Handled in-house PR - got celebrity and influencer endorsements, alongside handling guest lists for events and fashion shows. Secured magazine covers and placements for the brand.

Design Lead

Managed smaller projects, collaborating with the team to refine product designs and drive brand growth.

Footwear Department Head

Founded and developed the footwear vertical, managing the entire process from design to production.

Established and managed an in-house production unit, significantly enhancing operational capabilities.

Creative Head-Shoes & Head of Footwear Department

Directed the design and production of footwear and expanded into accessories including bags and jewelry.

Led over 9 fashion campaigns and influenced the brand’s overall design language and marketing strategies.

Footwear Vertical Development

Solely responsible for identifying and establishing vendors and suppliers for footwear materials

Managed procurement and sourcing, securing the highest quality raw materials and creating a competitive edge in the Indian market.

Vendor and Supply Chain Management

Developed and maintained relationships with key suppliers, ensuring top-quality materials and efficient supply chain processes

Team Leadership and Management

Led and mentored a team, overseeing recruitment, training, and performance management

Creative Direction and Design

Directed the design and production of high-impact footwear collections and accessories.

Art-directed over 9 fashion campaigns and films, including Zsa Zsa Zsa (2021) and Nazar Na Lage (2022).

International Representation

Represented the brand at prominent international expos, including Lineapelle and MICAM in Milan, September 2022, enhancing the brand's global presence and networking with international industry leaders.

Unique Store Installations

Custom-created and conceptualized mannequins for the brand’s flagship store in Kala Ghoda, Mumbai. Mannequins featured unique, handcrafted designs with casted animal heads on human bodies, sculpted and painted by local artisans

Marketing and Brand Presence

Enhanced brand visibility through innovative marketing strategies, visual merchandising, and contributing to a strong digital presence

Designed and executed window displays, exhibitions

Project lead

Illustrated Fashion Campaign: Co-creative lead on India’s first illustrated fashion campaign released during COVID-19

Metaverse Fashion Show: Co-creative lead on India’s first metaverse fashion show

Innovation: Designed the Sneaktoe style, combining sneakers and stilettos for a unique hybrid shoe design

Stainless Steel Ball Heels: Ideated and executed a unique stainless steel ball heel design for high-heeled shoes.

Artist Collaborations: Worked with well-known artists such as Malvika Ruparel and Big-Eyed Collagist (Sarah Kaushik).

brand creative lead for interiors of flagship store in kala ghoda and HQ in lower Parel.

Digital Marketing

Developed and implemented systems for stock maintenance, costing, pricing, and overall operational efficiency

Created performance reports and MIS, facilitating strategic decision-making

Operations and Systemization

Launched and managed the parallel Instagram handle “Accessories by PapaDontPreach” for the first 4 years, enhancing brand engagement and visibility in the accessory segment.

Content Creation

Developed engaging content for the brand’s website, including copywriting and storytelling.

Planned and executed PR events and collection launches, strengthening media and audience relationships

One Way Ticket | Fashion x Art Installation

March 2019

PapaDontPreach x Pernia’s , KalaGhoda - Mumbai (PPUS Flagship store)

Artist Collaboration - Big eyed Collagist

A LockDown LoveStory | India’s first illustrated fashion campaign

June 2020

PapaDontPreach , Mumbai

Artist Collaboration - Malvika Ruparel

IG Flilter creation with Orry Awatramani

Miyuki’s Garden | Brand Collaboration Concept Shoot

September 2020

PapaDontPreach x Gossip Shoes , Mumbai

In-store Concept Display, Palladium, Mumbai

Zsa Zsa Zsu | Fashion Campaign (Film and Stills)

November 2020 (Release Dec,2020)

PapaDontPreach Brand Film

Accessories SS’21 | Fashion Campaign

March 2021

PapaDontPreach New vertical Launch

Around The World in 14 Shoes | Footwear Fashion Campaign (Reels and Stills)

March 2021

PapaDontPreach Footwear Collection- Digital Launch

Nazar Na Lage | Fashion Campaign (Film and Stills)

October 2021 (Release Feb,2022)

PapaDontPreach Brand Film + Lifestyle Product shoot

Ani-Mannequins | Sculpture Art Installations

July 2022

VM Custom Display Mannequinns for brand PapaDontPreach Fligship Store, KalaGhoda, Mumbai.

Bridal Couture by PapaDontPreach | Fashion Campaign (Film and Stills)

November 2022 (Release Nov,2022)

PapaDontPreach Brand Film + Lifestyle Product shoot

Co-Creative Director & Art Director

Seven Friday x PapaDontPreach Collaboration. Mumbai, India

October 2023

Co-created and directed a campaign for the brand's first international collaboration with Swiss brand Seven Friday. Oversaw art direction for the entire shoot, contributing to a high-profile global campaign

Art Director & Project Lead

Shyam Arts, Udaipur, India

September 2023

Led the art direction and project management for the website and social media campaign for Shyam Arts, a heritage art collector’s brand. Designed and directed stills for the campaign, enhancing the brand's digital and social presence.

Art Director and Wedding decor

Perfect10 event planners. Lucknow, India

December 2023

Conservation diving

August 2024

Mentorship program at Creature Conserve

October 2024 - March 2025